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News Letters

A newsletter is a regularly distributed publication generally about one main topic that is ofinterest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence.

Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees. Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.

Newsletter types
Newsletters can be divided into two distinct types. Printed on paper and in digital formats, which are usually distributed via the Internet. The digital formats vary from the simplest format, text to highly designable formats like Portable Document Format (PDF) and HTML. The use of more formatting and web 2.0 attributes like video and sound have become a market standard all over the world.