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Banner Designing

Many Web sites these days have banners at the tops of them. These are those 1" X 7" advertisements you see at the top of the page. These are the main source for Web sites to make money and are extremely prevalent.

You can get banners from a number of sources or make your own. If you sign up for an affiliate program so you can make money from your site you will probably be given a banner to add somewhere on your page. They do not have to be placed on the top but since that is the part of the page most people see the most this is probably the best place for them.

A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall.

Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468x60 banner ad size, buyers can easily secure placements at most sites, and publishers can accept ads from most advertisers.

Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Other causes for the decline in CTR may include technical limitations, the awkward horizontal shape, poor banner design, an excessive percentage of run-of-network buys, and accumulated bad experiences of Web surfers.

"Banners never work" is a common refrain from the anti-banner crowd. Although click-through rates have gone consistently downward, the same can be said of banner ad prices. It is still possible to achieve a click-through rate many times the industry average by combining good placement and design. Combining below-average ad rates and above-average response rates can lead to an acceptable return on investment, just as in any other advertising medium.

A typically rectangular advertisement on a web site placed above, below, or on the sides of the sites main content and linked to the advertiser's own web site.